The right thing can only be done right, if you manage to align everyone into the same direction. It is not a question of predicting the future, but of helping to shape it with current measures. So long as you have not yet defined your strategic building blocks and important areas of your business model are understood arbitrarily, you will lose cash every day.
Strategy
- Vision
- Mission
- Strategic aspects (e.g. KEF, SWOT)
- Strategic alignment
- Strategic goals
- Strategic core (competencies, processes)

Business model
- Customer segments
- Value proposition
- Channels
- Customer relationships
- Revenue streams
- Key activities
- Key resources
- Key partners
- Cost structure
Are we changing as fast as the world around us?